actionable insights

Definition

Data analysis results that supposedly inform decisions, as opposed to the regular insights that just sit there being useless. Marketing's way of justifying another dashboard.

Example Usage

The analytics team promised actionable insights, but delivered a 60-slide deck of obvious observations.

Origin

Data analytics and business intelligence, 2000s-2010s

Fun Fact

The term exists because 90% of corporate insights are neither actionable nor insightful.

Source: Data analytics and business intelligence terminology

Related Terms

Beginner

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The act of modifying a product or service to meet specific individual preferences, or in corporate speak, charging customers extra to get exactly what they want. It's why your new car costs $10K more than the base model and why every SaaS platform has seventeen pricing tiers. The beautiful illusion that you're getting something unique when really you're just checking boxes on a dropdown menu.

💼 Corporate / Business

Intermediate

Swim lane

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💼 Corporate / Business

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💼 Corporate / Business

Advanced

shadow organization

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💼 Corporate / Business

Beginner

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💼 Corporate / Business

Intermediate

compartmentalization

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💼 Corporate / Business

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